It could be said that David Beckham is the giant behind the successful growth of male grooming, the acceptance of not only skin care and treatments, but of make-up too. Acceptance is quickly transforming into an actual appreciation. Gone are the days of the scruffy male sporting rough, dry hands and chapped lips. Guys, women simply love the well groomed man. Make-up for men has actually been around for many years, but is now so invisible to the eye that it often goes unnoticed. Men in the media are huge examples of this. Every man you watch on television, even your biggest football, rugby and boxing legends, often wear make-up if appearing within the media. We’re not talking pink lipstick and blue eye shadow here. I’m talking about invisible, blemish free skin, tidy nails and perfect hair. For example, the boxing commercial I worked on with FedEX.

Boxing_LowRes_Preview

Years ago people’s perception of male make-up was incredibly narrow; it was associated mainly with the gay community, or cross dressers. Whilst these areas are huge, they are all somewhat very different markets.

Some guys love to go all out with their make-up, adding a more feminine twist. Others like to keep it masculine, really simple and invisible, whilst others like to enhance certain features – a tan for example. The world of male grooming is so diverse and is as masculine as it can be feminine.

So what are the benefits of male grooming?

Instant results! No more blemishes and a youthful appearance.
Tame shaving rash, ingrown hair and unruly brows!

With HD television so prominent in today’s society, grooming for men in the media is essential, in order to combat blemishes, shiny skin and dark eyes enhanced by bright lights and the camera. The products used for men are developed in such a way that they are invisible to look at, and they feel invisible too.
Perfect for the gentleman who needs a pick me up without any tell tale signs that he’s done anything at all. Or for the teen lad suffering from breakouts – Does this affect your ego and the ability to ‘pull’? Male grooming really is the way forward!
After all, products have been heading that way for women too – no one really wants to look as if they are wearing make-up – we are all naturally beautiful …

Corporate men also benefit hugely from male grooming. I am often booked for big events, conferences or for advertising purposes.
Shiny shoes, a smart suit, and well groomed skin and hair.
My husband Anton certainly has his feet firmly within the male grooming industry with Shine Corp –
The ultimate shoe shining and dry cleaning service, set in the heart of London and delivered straight to your desk!

http://www.shinecorp.com/

9 Leyden Street, Whitechapel.

Adverts, films, and magazines simply wouldn’t look the same without the use of male grooming.

Not forgetting our live shows – many of these guys wear it too,

Imagine yourself before getting ready to go out on the town – fluffy hair, unshaven, and then imagine how you look and feel once you’re ready, which is the most attractive?

I’d say the latter ☺

Emily Rose x